Wednesday, June 17, 2009

Donors, be it companies or individuals, want to know they are making a positive impact

Something for BonaResponds to remember when working with companies:

From PWC:

Six Essential Strengths Of An Employee Volunteer Program | Social Finance:
"Non-profits ought to create programs in order to better engage specific staff. These are the ones with which companies will create long-term relationships. PwC wants to partner, not hand over a check. Realistic collaboration will always precede an accurate identification of needs.

And what would make it all better…?
ROI. It always comes down to this. I have yet to find an established EVP program that has logged hard data on the ROI of it’s programs. Shannon admitted that it is a challenge to produce the types of outcome metrics people are asking about such as: What are the satisfaction rates? How many people participated and how do we evaluate the value of that participation? What was the impact of the money we gave? ...How many high performing staff became that way as a result of volunteering? So far, Shannon’s experience had led her to decide that the best way to capture metrics is via surveys, but that has only yielded measurements found in stories and anecdotal information. More effective metrics are a “next step”"

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